The Usual is a tiny app for the cafés you already love. Tap your order before you leave the library, walk in, pick it up. No chains, no delivery markup, no defaulting to the place with the loudest sign.
No monthly fee. No new POS. No marketplace contract that quietly trains your customers to use someone else's brand. You only pay when an order actually happens — and you keep the customer.
A small flat fee on each pickup. If we don't bring you orders, we don't make money. You'll never see a £79/month invoice for an empty dashboard.
Pickup tickets land on a tablet or a printer. Set your own prep times, pause the queue when you're slammed, refund a coffee in two taps.
You see who's a regular. We don't rank you against a chain, hide your branding, or rent your customer list back to you.
Students don't drink the same coffee in the same spot every day. The Usual rewards the habit, not the brand — earn stamps anywhere on the network, redeem them anywhere on the network.
A stamp at any of these counts toward the same free coffee. The reward is paid out by the network, not the café — so independents aren't subsidising each other's regulars.
It's not a marketplace, a delivery app, or a loyalty wallet pretending to be cool. It's an order button for the cafés you walk past anyway.
Your usual is one tap. Or browse what's open within a five-minute walk.
Oat, no sugar, extra hot — the café sees the same thing it would scribble on a cup.
The café accepts and gives you a real prep window. No hopeful guesses.
Earn a stamp. Redeem it later, anywhere on the network.
Reps and societies sign cafés they love, pull their friends onto the app, and earn ongoing commission. We'd rather pay students than buy ads.
From a portfolio of 4 signed cafés and ~80 invited students. Top reps clear four figures.
We give you a one-page deck and a QR-code stand. Bring us anywhere students already queue.
Personal invite link. They get their first coffee at half price; you get a cut of every order they place for a year.
Society-coded signups feed into a shared kickback. Funds events, books, beer — whatever your treasurer is into.
Every café starts as a signal page. If enough locals tap "I'd order here," we onboard the café. If not, we don't waste their time — or yours. The map you see is the map that's actually working.
Hand-picked by students who actually study here. Press a thumb if your usual spot's missing — it's how we decide where to launch next.